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Delhi NCR · Founded 2023
Pulse Fitness
Scaling from 1 to 4 branches in 14 months — the systems that made it possible.
"We run four branches. Kasratbook gives each branch manager the data they need without us losing central control."
Arjun Kapoor, Director
Pulse Fitness
Members
2,400
Branches
4
Branches
4
Members
2,400+
Revenue
+28%
YoY
The challenge
Arjun opened branch 1 in early 2024. Within 4 months, the unit economics worked and he wanted to open more — but he had no idea how to manage multiple branches without losing his mind.
The risk: each branch develops its own culture, pricing, and processes. Members get confused, finances get messy, and headquarters loses visibility.
What they did
- Standardized everything in Kasratbook before opening branch 2 — plans, pricing, automations, member experience.
- Used branch-level role scoping so each branch manager only sees their branch in the dashboard.
- Headquarters gets a rolled-up view across all branches with side-by-side comparison.
- Shared trainers and pan-gym memberships work seamlessly across branches.
The outcome
- Opened branches 2, 3, and 4 in 10 months without a single operational hiccup.
- Revenue grew 28% YoY at the original branch even after launching three more nearby — proof that the new branches drove new demand rather than cannibalizing.
- Headquarters team is just Arjun and one operations manager — they manage 2,400+ members across four locations.